One week from today, Social Media Marketing World opens in San Diego. It's the biggest physical event in the Social Media Marketing space, and I am privileged to be one of the speakers.

In today's show, I will share what I expect from the event… and what I expect from any conference I attend. Also coming up…

Conferences where I will be attending and/or speaking:

With Stu McLaren

This FREE training video has nothing for sale. I just show you how to turn your knowledge and experience into products people buy. This video includes…

•The 7 Levels of Content. Why most people who create Knowledge Products get stuck at Level 5, and how you can become un-duplicatable by moving to levels 6 and 7.
•The Ultimate Content Outline. This simple outline helps you create any piece of content (email, blog post, video, book, etc) and know exactly what to say.
•How to know what your “topic” should be. Decide with clarity what topic you are going to focus on.

Under the new covenant, God promises to do three things:

“For I will be merciful to their unrighteousness, and their sins and their lawless deeds I will remember no more.”

Hebrews [8:12]

Every conference I attend has the potential to yield multiples of whatever I invested to be there. This is especially true of Social Media Marketing World, which is coming up next week. Here's what I expect from any conference I attend, and what I expect specifically from Social Media Marketing World.

5 Things I Expect from Any Conference

1. A major disruption in my schedule.
2. The opportunity to reflect, recharge, and refocus.
3. To learn something new, or learn something old from a new perspective.
4. To be challenged in some way.
5. To meet new people, and to reconnect with friends.

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question: What do you expect from SMMW (or any conference)?