How should entrepreneurs view economic recession? Is it “brace for impact”, or “full speed ahead”?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to prosper. You just need to keep these 10 principles in mind…

• [00:19] What's happening?
• [02:23] Always be making offers
• [02:47] Always give a reason why for immediate action
• [03:07] Always be clear and directive in what you write
• [03:40] Always track and measure with ruthless accuracy
• [04:10] Always use zero-cost brand building via social media
• [04:45] Always use strong sales copy
• [05:24] The fortune is in the follow-up
• [06:14] Always make your ads look like mail order
• [06:50] Results decide
• [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

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