…for it is God who works in you, both to will and to work for his good pleasure. Philippians [2:13]

Stop trying to do it on your own, and let God do what He wants!

Almost all marketing is dreadfully weak and ineffective, unfocused, and irrelevant. Or it's hype-filled, pushy, and repulsive. Stop that. Learn to “market like water”.

The 13 Natural Disciplines:

1. Abandon branding as a primary outcome and seek response. Branding is inherent.
2. Always track everything with ruthless precision.
3. Within the context of your values – results rule.
4. Always make an offer.
5. Always seek a trackable, profitable response.
6. Always give a reason for immediate response.
7. Ask only for one response at a time.
8. Tell them exactly what to do next.
9. Use strong copy. It will sound like “junk mail”.
10. Kill your darlings.
11. Always followup in the short term.
12. Always followup in the long term.
13. Keep detailed customer files and study them carefully.

1. I’m attending the Platform Conference in Nashville. It is nearly sold out. The purpose of the conference: to help you “get noticed in a noisy world.” It’s being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Wilkerson are speaking. I’m also looking forward to meeting Jeff Goins, Cliff Ravenscraft, Pat Flynn, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there’s not a single speaker I’m not excited to hear and to meet. Get a ticket while you can!
2. Our exclusive Las Vegas workshop is more than half-full. If you're interested in participating, you will need to contact my office immediately.
3. Tomorrow I will make a special announcement about a brand-new event.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

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