Recent Posts From Ray Edwards/Podcast/#046: 13 Natural Disciplines of Marketing [Podcast]

#046: 13 Natural Disciplines of Marketing [Podcast]


Monday, December 12, 2022


Ray Edwards

Just like anything worth doing, there is a way to market that just works. There are rules. Today's podcast shows you what they are.


In this week's podcast episode:

•The disciplines of marketing.
•The “Secret Weapon” system for using GTD with Evernote. 
•Are you trying too hard?

Tip of the Week

The “Secret Weapon” system for using GTD with Evernote.

Spiritual Foundations

Let God Do the Work

We often try to do ourselves what God has already done for us.

…for it is God who works in you, both to will and to work for his good pleasure. Philippians [2:13]

Stop trying to do it on your own, and let God do what He wants!

Feature Segment: Ray Edwards's 13 Natural Disciplines of Effective Online Marketing

Almost all marketing is dreadfully weak and ineffective, unfocused, and irrelevant. Or it's hype-filled, pushy, and repulsive. Stop that. Learn to “market like water”.

The 13 Natural Disciplines:

1. Abandon branding as a primary outcome and seek response. Branding is inherent.
2. Always track everything with ruthless precision.
3. Within the context of your values – results rule.
4. Always make an offer.
5. Always seek a trackable, profitable response.
6. Always give a reason for immediate response.
7. Ask only for one response at a time.
8. Tell them exactly what to do next.
9. Use strong copy. It will sound like “junk mail”.
10. Kill your darlings.
11. Always followup in the short term.
12. Always followup in the long term.
13. Keep detailed customer files and study them carefully.

Special Announcements

1. I’m attending the Platform Conference in Nashville. It is nearly sold out. The purpose of the conference: to help you “get noticed in a noisy world.” It’s being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Wilkerson are speaking. I’m also looking forward to meeting Jeff Goins, Cliff Ravenscraft, Pat Flynn, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there’s not a single speaker I’m not excited to hear and to meet. Get a ticket while you can!
2. Our exclusive Las Vegas workshop is more than half-full. If you're interested in participating, you will need to contact my office immediately.
3. Tomorrow I will make a special announcement about a brand-new event.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on, so if you prefer Stitcher, please subscribe there.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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