Recent Posts From Ray Edwards/Podcast/#045: How to Market Like a Machine [Podcast]

#045: How to Market Like a Machine [Podcast]


Monday, December 12, 2022


Ray Edwards

What if your marketing worked like a machine – automatic, tireless, regardless of whether you show up today or not, and with predictable results? Today's podcast shows you how.


In this week's podcast episode: 

•How to market like a machine.
•A “move it to the top of the stack” book recommendation.
•Is it okay for Christians to be rich?

Tip Of The Week

Move this book to the top of your reading stack. Work the System by Sam Carpenter.

We must study the mechanical minutia of our tasks if we are to excel. This means observing: looking down and analyzing the sub-systems of our lives…to see our selves as mechanical devices that can be made to be super-efficient. The next step is to spend the majority of our time perfecting each of our sub-systems, one by one.

Here’s a happy thought: Study and then perfect your systems as a main focus and you’ll find yourself in select company and therefore flying faster and higher than a huge percentage of the competition. Make More. Work Less.

Lots of people work hard to become expert at what they do, but what great heights will be achieved by becoming expert at a flawed process?

Sam Carpenter

Spiritual Foundations

Is it okay for Christians to be rich?

But seek first the kingdom of God and his righteousness, and all these things will be added to you.

Matthew [6:33]

Feature Segment: How to Market Like a Machine

No business can survive without a systematic approach to marketing.

“Systematic” means well-defined, carefully followed procedures that produce predictable results.

A true Marketing System consists of the following things: predictable processes that produce large quantities of good prospects, clients, and customers for your business. Your marketing system must provide these prospects efficiently (without a lot of hands-on work from you) and affordably (as in, it costs less to get a customer than the revenue that customer produces).

Violate any one of these rules and you're in trouble, one step away from the Taco DelmarPhenomena.

Here are the components of a good Marketing System:

1. Product Success Formula: TG + CDP/HAS(YCS )+ THM + WTS
2. Media that is efficient, affordable, they already use
3. A compelling message
4. An irresistable free offer
5. Multi-step automated short-term follow up systems
6. Multi-steplong term follow up
7. Tested conversion process

Special Announcements

1. I’m attending the Platform Conference in Nashville. It is nearly sold out. The purpose of the conference: to help you “get noticed in a noisy world.” It’s being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Wilkerson are speaking. I’m also looking forward to meeting Jeff Goins, Cliff Ravenscraft, Pat Flynn, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there’s not a single speaker I’m not excited to hear and to meet. Get a ticket while you can!
2. Our exclusive Las Vegas workshop is more than half-full. If you're interested in participating, you will need to contact my office immediately.
3. Tomorrow I will make a special announcement about a brand-new event.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

How strong is your marketing system? Share your ideas and tactics below in the comments.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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