I just got back from speaking at Jeff Walker‘s Product Launch Formula LIVE! event in Phoenix.

It was an amazing event, and I learned something While I was there that I must share with you. It's the secret enemy that is stealing your success right out from under you. This is the reason you keep trying and failing. The reason you keep missing the mark with your projects.And I'm going to show you a useful way of clearing the path ahead of you once and for all.

One of the hardest parts of writing good, persuasive copy is knowing how to start. It's called “writing the lead”. And most copywriting experts agree, 80% of the pulling power of any campaign or promotion is contained in the lead. So getting that right is crucial. I just read a great little book that I enthusiastically recommend on this subject, called Great Leads: The Six Easiest Ways to Start Any Sales Message

There is a right way to be persuasive.

Patient persuasion can break down the strongest resistance and can even convince rulers. Proverbs [25:15]

Want to know the secret force that's holding you back? Take a good long look in the mirror.

I was sitting in the audience at Jeff Walker's event this past weekend, when my good friend Don Crowther gave a presentation. Part of his talk was about what blocks us from success. And he said the most astounding thing…

“There is no one but you keeping you from becoming who you want to be.”
-Don Crowther

And then Don shared an exercise that I found very helpful. I don't think he really had a name for it, but I'm going to call it the “Seven Day Challenge”. I walk you through the exercise in the podcast (so you'll need to listen to the audio).

I will be speaking in Denver, Colorado, November 9-11 at the next JV Alert Live. I'll be sharing the stage with great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

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Question: What is your 7 Day Challenge? You can leave a comment below.