Recent Posts From Ray Edwards/#032: 21 Reasons People Buy From You [Podcast]

#032: 21 Reasons People Buy From You [Podcast]


Monday, December 12, 2022


Ray Edwards

Copywriting can be tricky.

As a copywriter, you work hard to follow the proven formulas and structures.

You probably do a great job with that. It's not that tough.

And yet, sometimes, we can do everything right and the copy still falls flat. Yes, it is even happens to me. It happens all copywriters. Regardless of what they tell you. More on this later in the podcast!


Tip of the Week

I was about this close to buying a brand-new MacBook Pro only a week and a half ago. But then, I decided to try something else instead. No-not a PC!Instead of buying a new computer, I bought extra RAM, and a solid-state drive to replace my computer's original hard drive. The results were interesting, and I explain what happened in the podcast episode (so Yep, You have to listen to the audio to get the full story!)

I bought my RAM from

This is the solid-state drive I recommend; everyone seems to agree it's the best.

Spiritual Foundations

God has engineered so that the best (and really the only) way to accumulate great wealth is being willing to give it away.

One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want. Whoever brings blessing will be enriched, and one who waters will himself be watered.

Proverbs [11:24]-25

The 21 Reasons People Buy From You

Even though people by based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.

An understanding of the driving reasons people buy a particular product or service can be key in writing copy that has the desired result (sales.)

It is crucial that you understand the reasons why people buy from you-and specify, clarify, amplify, those reasons in your copy.

1. Need
2. Competition
3. Sex
4. Meaning
5. Mission
6. Greed
7. Comfort
8. Experience
9. Pain
10. Fear
11. Significance
12. Connection
13. Love
14. Contribution
15. Control
16. Conformity
17. Loneliness
18. Anger
19. Prevention
20. Addiction
21. Power

I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects. I am, however, asserting that understanding the motivations that already exist is key to your sales process

Special Announcements

I am JAZZED to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona this weekend. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we're there.

I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I'll be sharing the stage with great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on, so if you prefer Stitcher, please subscribe there.

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Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question: What are the reasons your customers buy from you? You can leave a comment below.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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