Recent Posts From Ray Edwards/Podcast/#030: How To Get Money From Your Brain [Podcast]

#030: How To Get Money From Your Brain [Podcast]


Monday, December 12, 2022


Ray Edwards

You don't have enough money, and I'm going to show you how to get it from the most unlikely place-your own brain! That's right, there is money inside your brain. The trick is knowing how to get it out of there.

There are two “games” you have to master if you want your brain to start producing money for you. Those two games are:

1. The “inner game” of money-getting
2. The “outer game” of money-getting

This may sound ridiculously obvious, but it is very important to master both of these games if you want to put an end to your cashflow quandary.

Let's tackle them one at a time.


The “Inner Game” of Money-Getting

The “inner game” refers to your core beliefs, attitudes, and emotions about the subject of money. This can go deeper than you think. Specifically, you want to examine:

•Your beliefs about money and it's nature
•Your beliefs about your own worthiness
•“Incantations” you may use to reinforce your beliefs
•Emotions tied to money

This “inner game”, when taken as a whole, serves as a kind of “thermostat” for your economic condition at any given time. We each have a “money setpoint”. It operates just like a thermostat. Go over the setpoint, and you will subconsciously adjust your income back to the setpoint. Dip below the setpoint, and you will begin to subconsciously do things that will bring your income back up to that level. The question you need to ponder: can I consciously readjust just my setpoint?

The “Outer Game” of Money-Getting

Once you have your “inner game” in order, and you're no longer driving with one foot on the gas and one foot on the brakes, you can begin to pay attention to the “outer game”. This refers to the external actions you must take to bring more money to your life.

The getting of money is a skill, and like any skill it can be acquired, improved, and refined. Most people spend about zero time doing any of these things.

There are so many ways to get money that the biggest problem in teaching you how to do it is choosing just one.

Information Marketing As a Money-Getting Method

Selling information, as I have proposed elsewhere, is absolutely the best business you can be in. It requires little to no capital expenditure to start a business selling information, there is little or no overhead, no employees required, and very little risk. Let's run with this idea.

The process, grossly simplified, for taking an idea (something inside your brain), externalizing it, and turning it into money, is something like this:

•Identify a “market” (a specific group of people, similar in nature, who share a common set of needs, wants, and problems).
•Identify a “pain point” shared by a large number of those people.
•Match the “pain point” with information, talent, or skill that you already possess or can easily acquire.
•Having acquired the information that relieves the pain your market is experiencing, turn that information into a salable form: audio, video, book, e-book, etc.
•Create a website (using WordPress) that magnetically draws people to its front doorstep, compels them to surrender their contact information for free resources, and then markets to them on a sequential basis until they buy your information.
•Spread the word about your fancy new website using search engine optimization, social media marketing, and yes -gasp! – even paid advertising.
•Test relentlessly, improve ruthlessly, repeat endlessly.

It really is that simple.

Yes, there are details that perhaps you're unfamiliar with. Allowing yourself to get stuck in such questions as, “How do I identify the market? How do I do WordPress? What are social media marketing methods?” etc. is a dead-end and an excuse to avoid doing the actual work.

All that stuff is merely details. It can be figured out. It has been figured out by lesser people than you. Refuse to get mired in details. True entrepreneurs don't get stuck in that place. People who like to pretend they are entrepreneurs do.

If the previous statement upsets you, don't feel condemned or convicted by it. Merely change your behavior to match the outcome you really want.

The 30 Day Brain Money Challenge

I invite you to accept a challenge. The challenge is simple: in the next 30 days, starting today, do what is necessary to take an idea from your brain and turn it into money.

The challenge is no more complicated than that.

It is simple.

Of course, simple does not mean synonymous with “easy”.

But what if you did set your intention to get money out of your brain in the next 30 days? If you are already in the information marketing business, and you are already making a profit, what if you challenged your brain to produce more money than it ever has before? What might be the outcome of excepting such a challenge?

Spiritual Foundations

Be careful what you focus on – and especially avoid fear, anger, and confusion.

“…for God gave us a spirit not of fear but of power and love and self-control.” 2 Timothy 1:7

Special Announcements

I am very excited to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona at the end of this month. The event will likely be sold out by the time this podcast is published. If you are attending, please make sure and contact me so we can connect at the event. I would really love to meet you there, and spend some time getting to know you.

I will also be speaking in Denver, Colorado, next month at the next JV Alert Live. I am very pleased to be sharing the stage with other great marketers including my friend Joel Comm and Rick Butts, Debbie Bermont, and others. This is a wonderful event at which to meet like-minded people, network, and find joint venture partners. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question: What is your action plan for getting money from your brain in the next 30 days? You can leave a comment below.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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