Tools of the Trade

Here's the field-tested tools we've found to work for just about any business

While there are no "silver bullets" in business, but having the right tools in business can mean the difference between a smooth sailing vessel ready for any challenge or dealing with a haywire mess
(like the wires behind your TV set.)

I wish I had a list like this when I started my business, so I made this for you. These are tried-and-true tools of the trade that WORK.

Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. In fact, many of the creators of these tools have given me special discounts that I get to extend to you!

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Ray's Favorite

Sales Funnel Software

Clickfunnels 2.0

Clickfunnels has saved my team hundreds of hours and generates hundreds of thousands dollars every year. We use for virtually all of our sales funnels...and with their new 2.0 version it's better than ever before. If you're just getting started with Clickfunnels check out their One Funnel Away Challenge

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Ray's Favorite

Community Platform

Nobody likes a community that feels more like a ghost town...or one plagued with neon billboards like NY Times Square. is one of the few community platforms that really clicked for our members and keeps our people connected.

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Ray's Favorite

Email Marketing

Active Campaign

Email marketing services can either be too complicated or incredibly withholding when it comes to the essentials (list size, segmentation, and automation). Active Campaign is easy to use without sacrificing your essential marketing needs. 

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Ray's Favorite

Project Management System


We've tried so many project management tools. Clickup surpasses all of our favorites and constantly develops new helpful features. Our team loves it. 

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Ray's Favorite

File Storage


It's hard not to love Dropbox. It's fast, easy to organize, and keeps all our stuff manageable (and we have a LOT of stuff)

Ray's Favorite

Support Desk System


When one of our members can't find something they need, or if something isn't working right, our support desk system Helpscout makes it easy for our customers to get the help they need. 

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Ray's Favorite

Social Media Management Tool

Publishing as much content as we do isn't an easy's even harder to manage it all. For anyone stepping into content creation being able to have a central place to schedule all your content is a life saver. is a great place to start.