This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should.

There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you.
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​Click below to listen, and learn the solutions to each of them.

Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
Reason 2: Not doing enough research
Reason 3: Not dealing with competing solutions 
Reason 4: Your not getting the offer right
Reason 5: Not enough editing, revising and rewriting your copy

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