Recent Posts From Ray Edwards/Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions

Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions


Monday, April 15, 2024


Ray Edwards

This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should.

There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you.

​Click below to listen, and learn the solutions to each of them.


5 Common Copywriting Mistakes That Kill Sales Conversions

Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
Reason 2: Not doing enough research
Reason 3: Not dealing with competing solutions 
Reason 4: Your not getting the offer right
Reason 5: Not enough editing, revising and rewriting your copy

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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