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What Is Your “Speed To Profit” Ratio?


Monday, December 12, 2022


Ray Edwards

When you have a hot idea, act on it as soon as possible.

Get an inspiration for a new ad campaign? Get that campaign launched today. Have an idea for a new book? Start writing before the sun sets tonight.

The point is, the longer you wait between inspired idea and efficient execution, the less likely you will ever complete or accomplish your great idea.

The faster you can act on an idea, the more likely it is that you will complete it — and profit from it.

The reverse is also true.

Question for you: What is your “speed to process” ratio? Do you act quickly on your ideas? Or do you collect them in a notebook, hoping you'll do them “some day/later”? How is that working out for you?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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