Published
Monday, December 12, 2022
by
Ray Edwards
What is the #1 thing you believe would benefit your blog or online business the most? The one thing that, if you could get it, would change your business (and your life)? Most people answer, “More traffic.”
That’s the wrong answer. Worse than wrong: that’s a dangerous answer. One that can gut your business. Why? That’s what the rest of this article is about.
The correct answer is: “More of the right traffic.” The right traffic is made up of visitors who are:
Imagine that tomorrow you get a giant wave of traffic to your website.
100,000 people visit your site in the next 24 hours.
Wouldn't that be fantastic? Maybe, maybe not.
“What harm could it do if it's not the ideal traffic?” you may ask. “Traffic is traffic. Some traffic, even the wrong traffic, is better than no traffic at all.”
Not so.
Huge waves of traffic that doesn’t meet the three criteria above (interested, seeking what you have, willing to spend money) can cost you bandwidth, time and revenue. For instance, if your staff is flooded with contentious cranks who simply want to complain or who don’t understand what you offer or what you do, that's not just no response. It's negative response. It's response that costs you money.
And there are deeper, more dangerous potential hazards of getting the wrong traffic:
On the other hand, a small bump of 1,000 of the right visitors could bring you significant revenue.
If those visitors are keenly interested in your topic, seeking the kind of solution you offer, and are willing to spend money to solve their problems… you could find your list growing significantly, and a flood of sales coming through your merchant account.
This is a fairly simplistic example, but I think you see the difference. You don't need more traffic. You need more of the right traffic.
The big question is: how do you get more of the right traffic?
My current best answer is: Facebook Advertising.
There are 3 reasons why Facebook Advertising is the best way to generate more of the right traffic:
Imagine being able to invest $10 Facebook Ads, and get $100 back in sales.
Imagine being able to “scale” that up, and spend $1,000 on ads ad get back $10,000 in sales. That’s entirely possible.
But wait – before you rush out and fire up a Facebook Ad campaign, be warned: this can backfire if you do it wrong.
You can’t just run ads. You need a system for handling the traffic – even the “right” traffic. You need a Social Media Marketing System.
Where do you get such a system? I recommend getting it the same place we got ours – from Amy Porterfield. That’s why I’ve asked Amy to teach a free Masterclass for my readers, tomorrow (Tuesday, May 19th, at 5pm Eastern.)
Amy has promised me she will be teaching the following on tomorrow night's Masterclass…
Click Here To Register For Tuesday Afternoon’s Webinar.
Let me be clear: I think the smartest way to get the right traffic is to buy it, on Facebook. And the smartest person I know when it comes to setting up a marketing system using Facebook… is Amy Porterfield.
Join us for this free Masterclass, and start getting as much of the right traffic as you can handle.
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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