Recent Posts From Ray Edwards/Podcast/One Persuasive Framework to Rule Them All

One Persuasive Framework to Rule Them All


Monday, December 12, 2022


Ray Edwards

The majority of people who you’ll meet won’t just buy something from you blindly unless they have a reason. You know your product and why people need it, now all you need to do is convince them about why they should buy it from YOU.

Today we’re going to start the day going over my number one persuasive framework that I live by, and it works for ANY product, service or membership. You name it, it works!


Why it’s your job to be the Shepard to your flock of sheep. You are in the business of entrepreneurship to bring something good into people’s lives. So it is your job to sell them products in an informed way and to not lead them blindly off of a cliff. Protect your clients and provide them with value where they need it the most.

How to sell to the needs of your followers. You need to understand who you’re selling to and what problem they need to solve. To understand them is to recognize the pain they are facing due to the fact that they don’t have a solution to their problem.

The significance of a real-life transformation story. To sell anything you need to have proof of its benefit. Whether you’ve done a case study on it or you’ve experienced the pay off in your own life, you need to share this with the people you are selling too. Show them the power of what you have, that they need.

How You Can Help

I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

And if you’d like to share your manifestations or your miracles with us, please write in at We’d love to hear how God is working in your life.

Today’s show was produced by Kris Edwards with show notes by Taylor Hyatt and designs by Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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