Do The Hard Things


Monday, December 12, 2022


Ray Edwards

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things…tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality, we're just procrastinating the important stuff.

This week, I'm challenging you to look at everything you do for your company, and ask yourself if YOU are the right person for the job.

How do you know you're not the right person? Simple…If someone else can do it, you're not the right person.

Entrepreneurs should be focused on the things that ONLY they can do. More than likely, those are the things that would grow your business the most – the hard things.

Tune in below and I'll break down exactly how I'm putting this philosophy to use in my own company.


[00:24] Choose the hard path
[02:06] How we should be thinking
[02:57] Optimistic lies
[04:06] My commitment
[04:57] A big question for entrepreneurs
[06:01] Identify the weak points
[06:46] Get it off of your plate
[07:10] Tools of procrastination
[07:58] Why do I do this?
[08:48] What should you not be doing?
[10:01] You're NOT to-do list
[10:55] Your “Do-Dates”
[11:55] One last thing…
[15:02] Give me your feedback

Links – Michael Hyatt – Jon Acuff – August Bradley

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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