A Real Conversation


Monday, December 12, 2022


Ray Edwards

Diana Gladney is my guest host today, and her specialty is Helping Busy Entrepreneurs Simplify Video Creation to Amplify Your Business & Brand!

She helps busy entrepreneurs take complicated video tips and teaches them in a way that the everyday entrepreneur can understand so that they can share their purpose with those who need it the most.

Whether you're a stay-at-home mom growing your business, or you run a full-scale marketing empire, Diana believes everyone has a purpose and that VIDEO IS SIMPLY THE BEST WAY to best share your purpose online with the world to change people’s lives! We are her client, and she does incredible work.

But that’s not what she’ll be talking about here today.

For this episode, I’VE ONCE AGAIN suspended the usual format to allow more discussion about race. In the aftermath of the killing of George Floyd, the protests and riots that followed, and the focus on this issue, I feel we have an opportunity to help make real change. Michael Hyatt put it best this week.

We who have any kind of leadership role need to ask ourselves, “What does this moment require of me as a leader?”

I don’t have all the answers. I feel like I only BARELY have begun to understand the issues deeply. I’m in learning mode. And I’m using my platform to give voice to those who know this subject far better than I. Last time we invited Dr. Fred Jones for a conversation.

Today, I asked Diana to allow me to republish her latest podcast because I believe it gives even more insight into what our brothers and sisters are suffering on a daily basis. And I think EMPATHY is the birthplace of ACTION.

Now, without commentary from me, here’s Diana…


The key to writing great copy. You must have this one thing in order to write copy that really works.
The “Functional Human Behavior Formula.” This is how you think, and I KNOW it.
Why you jump to conclusions all the time and overreact to situations where you have no idea what’s going on.
Why you need more empathy… a lot more!
How you have control over your reactions, and why you need to use that control to react in a smarter manner.
How empathy can improve your copy and help you sell more.


Thanks for listening, please share this episode, like and follow Diana – links are below.

Please visit Diana’s site at:

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Did you know you can now put your info on my phone so we can text one another? Text me at 509-245-2670 so we can stay connected.

How You Can Help

I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

And if you’d like to share your manifestations or your miracles with us, please write in at miracles@rayedwards.com. We’d love to hear how God is working in your life.

Today’s show was produced by Kris Edwards with show notes by Taylor Hyatt and designs by Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com


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