Recent Posts From Ray Edwards/Podcast/“Why To” Is More Important Than “How To”

“Why To” Is More Important Than “How To”


Monday, December 12, 2022


Ray Edwards

This is the first in a series of podcasts my executive assistant, Tiffany Laughter-Twining, and I are going to do over the next few weeks.

I want to encourage people in being successful and having their own businesses… if that’s what they want to do. It really comes down to being yourself, owning your identity, and doing things on purpose… as in… YOUR purpose, whatever that purpose is.

Today we’re going to talk about something many of my students have been struggling with. It’s the idea of “why to” being more important than “how to.”



Tune in to discover…

([4:23]) Why it’s okay to be successful. The 2 ideas many of our recent workshop students struggle with that continue to stand in the way of their forward motion.

([5:35]) The irrational anger felt by some people who follow my systems but don’t yet have the success I have. If they would only do this one simple, though sometimes challenging thing, they’d find their way to their goals much faster.

([7:05]) What I’ve noticed about people who buy “how-to” products and their incorrect rationale for what they hope to receive as a result. They don’t have the key ingredient to push through the problems that inevitably come when you’re doing “how-to.”

([8:47]) How I’ve failed many of my students, and what I’m doing to set it right. NEWS FLASH: I can’t take all of the blame, because I can’t control the actions or efforts of others. But I should have been more clear.

([10:10]) The Bermuda Triangle of online learning and how to avoid its swirling vortex. Those who get stuck in its deadly spiral are as bad as meth-head junkies, always on the lookout for just one more fix.

([13:10]) An insidious mindset I slip into more often than I care to admit, though I have become rather sophisticated about hiding it from most people.

([14:15]) How to overcome “loser’s limp” and stop making excuses for your lack of forward motion. Rather than getting hung up on certain elements of your story, there’s something you can easily do to transform them into propulsion engines.

([15:30]) The “one-day” principle keeping you stuck in the mud of your misfortune. Your ability to choose and how you use it in challenging situations is the key to sucking it up and getting on with your prosperous life.

Tiffany's tattoo sleeve as promised


I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

Today’s show was produced by Kris Edwards with show notes and worksheets by Doug Pew and Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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