Recent Posts From Ray Edwards/Podcast/The 5 Readers You Either Benefit Or Betray

The 5 Readers You Either Benefit Or Betray


Monday, December 12, 2022


Ray Edwards

When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think.

Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion.



I believe we often don't see God's miraculous intervention in our lives because we don't believe he'll do it…and we don't ask.

We believe God for little, vague things that don't put our faith to the test.

Pray that God will relieve our back pain? No problem. Pray that God will heal a killer disease like cancer? Somehow we think that is harder for God.

Yet God says in His word, “Behold, I am the Lord, the God of all flesh. Is there anything too hard for Me?”

Just know that whatever you're facing, God has what you need and He's ready, willing, and able to supply you with it.

In this episode I’ll share some astounding examples that prove once and for all that nothing is too hard for God.


For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “How to Make Your Business President-Proof”

The 5 Readers You Either Benefit or Betray

When you write something, I think you should take it seriously. You have more readers who are affected in deeper ways than you realize.

Here are the readers you either benefit or betray with your words:

1. You
2. Team
3. Family
4. Tribe
5. Competitors

Here are some snippets from our conversation:

Your first, and most important, reader ([11:50])

Gymnastic Thinking ([12:40])

The hobgoblin of little minds ([13:50])

There is no “I” in T-E-A-M ([15:12])

The philosophy of existence ([15:50])

When in doubt, write it out ([17:00])

Don’t send me an email about this ([18:05])

The dirty bag of water ([18:47])

The obscure reference rewards program ([19:37])

Why things matter ([20:25])

Be sure to leave this for your family ([22:19])

The psychology of fandom ([23:17])

How to think for yourself ([23:57])

It doesn’t feel good, it feels necessary ([25:02])

One of us is unnecessary ([26:04])

Why you want the other side to win ([26:32])

Sharing is caring ([29:14])

Creating value out of thin air ([30:14])

How to Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:


Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.