Recent Posts From Ray Edwards/Podcast/How to Make Your Business President-Proof

How to Make Your Business President-Proof


Monday, December 12, 2022


Ray Edwards

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive.

In today’s episode we will explain how to make your business President-Proof. The skill we will share is like a combination of “shields up” and “engage warp drive” for your business…and your life.

So set your phasers to stun, and let’s dive right in…



Your physical presence has power, case in point…Jesus’ spit healed a blind man. Remember also that Peter’s shadow healed the sick.

Your body bears fruit – and it’s not just your children.

Indeed, God said, “Blessed shall be the fruit of your body…”, and also “Blessed shall be the fruit of your body…” — Deuteronomy 28:4

If this is true, shouldn’t we expect everything associated with our bodies to be of the highest quality? This would include things like your health, intelligence, and even your relationship with your spouse.

Jesus paid the price—His body was scourged and pierced for you…He got what we deserved, so we could receive what only HE deserves!


Books I’ve just finished and highly recommend:

The Road Back to You by Ian Morgan Cron
The Revenge of Analog by David Sax
The Sleep Revolution by Ariana Huffington
Deep Work by Cal Newport

Feature Segment: “How to Make Your Business President-Proof”

How to Make Your Business President-Proof

Let me be clear, this episode is not any type of political statement, but I believe there is a skill you can learn that makes your business impervious to the whims of external circumstances. This Master Skill can make you the author of your own destiny.

What is powerful tool?


But in this episode we’re going to take a different view of copy. You’ll see things like…

What copywriting isn’t ([12:35])

Four ways to re-frame your business ([12:53])

Do you know who you are? ([13:23])

Embrace your inner Luke Skywalker ([14:35])

Change your view, change your life ([15:38])

Ray’s Law of Conservation of Supply and Demand ([16:10])

Are you selling the right thing? ([17:17])

It’s just a copy problem ([17:35])

The benefits of mastering copywriting ([18:31])

The best type of flood ([18:42])

The difference between profit and cashflow ([20:45])

Ride the meteor ([21:05])

Not everyone likes rollercoasters ([21:53])

How to write a swimming pool ([22:35])

Resources Mentioned In This Episode

How to Help

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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