Recent Posts From Ray Edwards/Podcast/#211: The Power of Persuasion Without Manipulation

#211: The Power of Persuasion Without Manipulation


Monday, December 12, 2022


Ray Edwards

Can you be persuasive without being manipulative? Is there a difference between the two? And should you even care?

In today's episode, we tackle these questions and more.


Spiritual Foundations

Positioning and Self-Promotion In the Kingdom

“Let another praise you, and not your own mouth; someone else, and not your own lips.”
– Proverbs 27:2

3 Revelations That Precede Elevated Positioning

• Apart from Him, we can do nothing. ““I am the vine, you are the branches. He who abides in Me, and I in him, bears much fruit; for without Me you can do nothing.” John 15:5

• No agenda is more important than His will on earth, as it is in Heaven. “Sanctify them by Your truth. Your word is truth. As You sent Me into the world, I also have sent them into the world.” John [17:17]-18

• Becoming who God sees you as involves a process of being “transformed” by the renewing of your mind. “And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God.” Romans 12:2

Tip of the Week

Social Media Marketing World 2016.

• 3,000 pros in San Diego
• Top Pros: Guy Kawasaki, Jay Baer, Mike Stelzner, Amy Porterfield,Pat Flynn, Michael Hyatt, Dan Miller, Michael Port, Cliff Ravenscraft, Chris Brogan… and yours truly.
• Networking party onboard the USS Midway
• Lots of learning sessions, including a copywriting for social media workshop!

Feature Segment: The Power of Persuasion Without Manipulation

Educate. First you, and then your clients.
Think. First for them, then with them.
Help. Help them see the problem, and help them see the cost of not solving it.
Investigate. With integrity, investigate if and how you can help them.
Choice. Honestly present their choices (including “do nothing”.)
Seal the deal. Or Send them on their way!

How to Put E.T.H.I.C.S. to Work In Your Selling Process

1. Keep the framework in front of you.
2. Write out what parts of your selling processes are not “E.T.H.I.C.S.” driven.
3. Put yourself in their shoes & change your approach.

How to Help

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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