While visiting with my Dad this past week, I had to explain (not for the first time) just exactly what it is I do for a living.

This week was all about the copywriters. Here's what you missed, with links to each article all in one handy place.

Most people know what to do – they just don’t do what they know.

Some people view starting or running a business as “risky” – but you can manage the risks. The ones that scare people the most are the easiest to manage.

Everyone needs to start a business now. Here are 7 reasons why this is true:

In the vein of thinking big (which I’ve written about recently), I’ve been working on a new TOTW plan.

Being productive is more about eliminating resistance (drag) than about getting better at anything.

Practice isn’t glamorous, but it is essential.

It's another “On The Road” Edition of the show… recorded “live” in the Copywriting Motorhome somewhere in the hills of South Carolina.

It's another “On The Road” Edition of the show… recorded “live” in the Copywriting Motorhome somewhere in the hills of South Carolina.

It's another “On The Road” Edition of the show… recorded “live” in the Copywriting Motorhome somewhere in the hills of South Carolina.

In my experience, creative ideas coming out are in direct correlation to the amount of new, interesting, and even challenging information coming in.

We buy because of emotion, and we justify the decision using logic.

Most advertising is an expense – or worse – a mystery expense. It works like this, most of the time: spend money on some ads, not knowing whether those ads will work, and hope for the best.

I'm thinking bigger about my business – and my life — than ever, and you should too.

I'm thinking bigger about my business – and my life — than ever, and you should too.