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How I Got the #1 Lens on Squidoo

I asked for it. Seth Godin was looking for someone to take over the Z List lens. I volunteered. I want to do my best to make this lens as good as it can possibly be — so your input is valuable. Take a look, add your own site, vote. Thanks! Click here to see The Z List on Squidoo.

Do You Want Attitude With That?

Seth points to a spooky McDonald's employee training video from the seventies (via Robin). Seth notes that the video didn't solve the problem. I agree that motivational videos don't get the job done. The question is: what will?

Charity Begins With a Wish

The holidays are a time when we tend to be warmer in our dealings with people, and more charitable in our giving to those in need. In the Marketing DJ Podcast, I play a song that sums up my feelings on this; it's called If Every Day Were Christmas.

What I Learned From My Blind Dog

My dog Scooter has gone blind. At first it was heartbreaking. Watching him bump into things, and then seeing him withdraw, sit still for long periods of time… It made me wonder what he must be thinking.

How to Decide What To Sell Online

“Ray, what do I sell online? How do I decide?” This is a question I am asked often

Can I Ask You A Question (or two)?

I'm doing a survey of my subscribers (like you)…

3 Mistakes That Kill Copy

There are 3 mistakes made by most advertising copy I see that depress sales and response. Correct these mistakes and increase your sales.

South America Now Seems Interesting

Without going into a lot of detail, my sudden interest in South American comes from this: my 20-year-old son decided that before he heads back to college this Fall, he's taking a 3-week trip South America.

Being Open To Life

I got a call from a potential new client. We'll call him Drew (not his real name). Drew seemed tentative, nervous, and naive. I immediately classified him in my mind as someone who was not a client for me. I fully expected to scare him away with my requirements for my clients, the intricacy of the process and what I expected in the way of information to write his copy…and if none of that worked, I was certain my price would end the conversation.

Love And Lost Dogs

We have 3 little dogs, and we love them. 2 of them are Pugs. Yesterday, while I was at my office writing, they escaped from our back yard. My wife called me, in tears, to tell me they were gone and she couldn't find them. I dashed home without a second thought to help search the neighborhood.

One Simple Trick To Strengthen Your Copy

Want to make your copy stronger with one simple “trick”? Eliminate all the adverbs. What's an adverb?

Is Your Copy Filled With Hype?

Do you worry that your copy might be too “hypey”? defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”.

Three Ways To Grow Your List

The simple, unadorned truth is: the bigger your email subscriber list, the more money you will make from your online business.

Everything You Need To Know About Writing — In 10 Minutes

Interesting piece by Stephen King that actually lives up to the title: “Everything You Need To Know About Writing”

Jump-Starters For Writing Killer Copy

Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I've found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.

Write 3 Killer Headlines In 3 Minutes

If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.


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