Discover Ray’s TOP Business-Building Secrets and Lessons Learned Along His Journey To Generating Over $200M+ In Sales…
Many people say email marketing is dead. It's easy to agree with this idea. Spam and the spam filters it has given rise to make it harder than ever to get your email delivered. It's even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative was supposed to send you an email that never arrived… only to discover that email in your “junk mail” or “spam” folder?
If you're just starting your library of copywriting books, there are four books that I recommend to get you rolling. Each of them is relatively short. The first two are easy reads and the second two are a little bit more difficult for modern readers to get through, but they are worth the effort. Here are my four recommended copywriting books:
I have to be honest. I don't believe in “writer's block”. You shouldn't either. I think it's a myth. Worse, I think it's an excuse for just not doing your job. I’m not saying that it isn’t sometimes difficult to sit down and start writing. It often is difficult, for one reason or another.
Okay, this free course on digital photography is not only for marketers, but it is the best introduction to the subject I have seen anywhere. And you can't beat the price. Not only will you learn about how to compose and create compelling photos for use in your marketing… you might even learn a thing or two about how to create a loyal following online. Heck, if you had a loyal following online, you might even be able to sell something to people. Hmmm…
I asked for it. Seth Godin was looking for someone to take over the Z List lens. I volunteered. I want to do my best to make this lens as good as it can possibly be — so your input is valuable. Take a look, add your own site, vote. Thanks! Click here to see The Z List on Squidoo.
I got a call from a potential new client. We'll call him Drew (not his real name). Drew seemed tentative, nervous, and naive. I immediately classified him in my mind as someone who was not a client for me. I fully expected to scare him away with my requirements for my clients, the intricacy of the process and what I expected in the way of information to write his copy…and if none of that worked, I was certain my price would end the conversation.
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I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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