Interesting piece by Stephen King that actually lives up to the title: “Everything You Need To Know About Writing”

Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I've found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.

Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I've found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.

If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.

If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.

If you've been around the direct marketing business very long, you've heard the advice that you must test your marketing. I am frequently asked, “Ray, how do I get started with testing?” Here are 3 simple ways you can start testing today – without complex math, expensive software, or arcane technology.

Last week I attended Michael Hyatt's Platform Conference in Nashville, Tennessee. I came away with a raft of valuable insights, and in today's post I will share some of those insights with you.

Very soon, I'll be traveling to Washington, DC to speak at a conference (JV Alert).

One of the worst mistakes we can make as entrepreneurs is allowing our commitment to our business to undermine our commitment to our family.

I was on the phone with Jack. “I just don't think I can make a living online,” said Jack. I was on the phone with Jack because he's one of my subscribers. He sent me an email saying his back was to the wall.

I was drinking an espresso, which Seth Godin had made using his very expensive and fancy espresso machine.

You are not a “sinner saved by grace”!

God is planting the dream of being an entrepreneur in the hearts of many of His people.