Monday, December 12, 2022
What do you do when your copy isn't converting the way you think it should?
Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat.
There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.
[00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
[02:01] Reason 2: Not doing enough research
[02:46] Reason 3: Not dealing with competing solutions
[03:49] Reason 4: Your not getting the offer right
[04:45] Reason 5: Not enough editing, revising and rewriting your copy
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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