Guarantees Increase Sales
The Question: Do I really need a guarantee on my website?
The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.
Three Things To Consider When Creating Your Guarantee:
1. The length of the guarantee (the longer you can make it, the more credible your offer).
2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.
3. Check with your merchant provider about the length of guarantee you’re allowed to offer!
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.5 Ways To Get More Clients Now
The Story: It’s a shame that so many copywriters struggle to get business, when it’s so easy to do. (Not to mention the fact that it’s not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)
The Point: Don’t make getting clients harder than it is. Physician, heal thyself!
5 Ways To Get More Clients Now:
1. Send an email.
2. Call people on the phone.
3. Go fishing in the forums.
4. Release a white paper.
5. Do a teleseminar.
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.How To Take Online Payments
The Question: How do I take online payments?
The Answer: There are lots of options, including a very simple way to take online payments.
Three Ways To Take Online Payments:
1. Use Clickbank (for digital products).
2. Paypal works for physical products.
3. For full-fledged merchant accounts, use iPowerPay.
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.Get Started Testing Your Copy
The Question: How do I test my copy?
The Answer: It’s not that difficult - don’t over-complicate things.
How To Improve Your Sales With Better Copy:
1. Model successful copy of companies whose ads you know are working (don’t steal - model!).
2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it’s pretty easy.
3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.When Your Marketing Doesn’t Work…
The Question: What do I do if I have all the pieces in place, but I’m not making sales with my website?
The Answer: Improve the architecture of persuasion on your website: change the words!
How To Improve Your Sales With Better Copy:
1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time - sorry!).
2. Make changes and measure the results.
3. Next step: start a rigorous testing regimen (more on how to do this next time!).
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.Write Better Headlines With This Technique
The Question: What’s a good shorctut for writing good headlines?
The Answer: Avoid hype and use proven structure.
How To Improve Your Headlines:
1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.Teleseminar Toys From Mike Stewart
I recently decided to upgrade the sound on the many teleseminars I host… so I invested in Mike Stewart’s Ultimate Teleseminar Package. It arrived today… check out the video…
Ray Edwards New Teleseminar Toys
Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.Yanik Silver’s Rules For Maverick Entrepreneurs
Yanik Silver has an entertaining post about his adventures hanging out with Richard Branson.
He also has a fascinating list of 34 rules for “Maverick Entrepreneurs”.
Good reading.
Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.Overcome Marketing Guru Confusion
The Question: I’m confused! Which marketing guru do I listen to?
The Answer: Pick the one teacher you “resonate” with — and pay attention to that one teacher.
How To Overcome Guru Confusion:
1. Pick the one teacher or program you’re going to focus on.
2. Commit to going through that teacher’s program until completion.
3. Finish that program before you start working on another program!
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Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.How Do I Get Started Selling Online?
The Question: How do I cut through the clutter and confusion… and just get started selling my stuff online?
The Answer: Simplify and use the Marketing Funnel to get started.
5-Step Plan For Building Your Marketing Funnel:
1. Start building an email list.
2. Get attention by giving away free content.
3. Offer entry-level products so customers can experience doing business with you.
4. Sell higher priced products.
5. Sell continuity or subscription products.
Click for the Podcast Audio:
Ray Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwardsCopy.com.
